At Milly + Coup, we do things differently.


You won't find us in stores. Why? Because by keeping things online only, we save big bucks on distributers, retailer margins and hefty marketing costs. All savings that we pass on to you!
And let's face it, why wouldn't you want to buy your stroller from the comfort of your own couch?


We'll save you. Big time.

  • We're direct: We cut out the middlemen and pass the savings on to you. No retailers and distributors to take a slice of the pie!

  • We're lean: We keep our office, staffing and overhead costs as low as possible; no retail stores. That means you're not paying for astronomical marketing budgets.

  • We're fair: We don't put unreasonable mark-ups on our products, just for profit's sake


Want to test a Milly + Coup Stroller?


We offer a 100% Happiness Guarantee.

Yep, we're so confident you'll love our strollers that we'll ship it out, let you test it inside your home and you can send it back no questions asked if it's not your perfect match (shipping on us)!

Melbourne Showroom

If you want to test drive your stroller in person, you can come to our Melbourne-based Showroom.


U3/260 Whitehall St, Yarraville VIC 3013

Opening hours:

Monday 10am-4pm

Friday 10am-4pm

Saturday 10am-4pm