The "Fourth Trimester Giveaway" is sponsored by Milly + Coup and is governed by the following Official Rules. By participating in the giveaway, each entrant agrees to abide by these Official Rules, including all eligibility requirements and understands that the results of the contest, as determined by Milly + Coup, are final in all respects. Any questions, comments or complaints regarding the promotion will be directed to Milly + Coup (au.support@millyandcoup.com).

This prize draw is in no way sponsored, endorsed or administered by, or associated with, Viralsweeps, Instagram, Facebook, Twitter or any other Social Network. You are providing your information to Milly + Coup and its authorised marketing partners. The information provided will be used in conjunction with Milly + Coup’s Privacy Policy.

Milly + Coup shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such change shall be effective immediately upon posting to this web page. 

Milly + Coup also reserves the right to cancel the competition at any time. 

Eligibility

This competition is open to all legal Australian residents, residing in Australia who are eighteen (18) years of age or older at the time of entry. The winner must have an active Instagram account and be following the accounts listed in How to enter section at the time the draw is conducted.

Entry period

Entry is open from 6pm AEST 4 August 2026 and closes at 11:59pm AEST 13 August 2026. Only entries received during this time will be eligible for the prize draw.

How to enter

Entrants must follow @millyandcoup, @chekohbaby, @mammae.the.embodied.mother, @foragedforyou_, @thewholebowlco, @madetomilk, and @moolkshop on Instagram during the entry period and complete the sign-up form by providing their name, email address and phone number via the Viralsweeps form available here.

Individuals who are already following @millyandcoup, @chekohbaby, @mammae.the.embodied.mother, @foragedforyou_, @thewholebowlco, @madetomilk, and @moolkshop on Instagram prior to the commencement of the entry period are also eligible to enter, provided the Viralsweeps sign-up form has been completed and all other entry requirements have been met during the entry period. Any individual who follows @millyandcoup, @chekohbaby, @mammae.the.embodied.mother, @foragedforyou_, @thewholebowlco, @madetomilk, and @moolkshop on Instagram after the end of the entry period will not be considered a valid entrant, irrespective of sign-up form completion.

Winner selection

The winner will be selected by random number generator on 14 August 2026 at Milly + Coup Head Office; U3/260 Whitehall Street, Yarraville, VIC 3013. The winner will be notified via email on the date of draw. The winner will be announced on the Milly + Coup competitions web page and on Milly+Coup social media account/s. 

The prize

The prize is a Milly + Coup Milo2 Bassinet and Seat Set (valued at $1,199.99), a The Whole Bowl Co $250 digital gift voucher, Mammae: Bosom Ritual Objects & Discs, Bosom Ritual Shells, Bosom Ritual Thermal Therapy Breast Care Compress, Bosom Ritual Elixir, Breastfeeding Affirmation Cards (valued at $386), Foraged for You: The Mothers Blend, The Mothers Blend Capsules, The Children's Blend, The Ocean's Magnesium, Wild Zinc, Organic Beef Liver Capsules (valued at $552), Chekoh Baby Carrier Bundle Pack (Wrap and Clip) (valued at $349.95), Made to Milk: $400 voucher, Moolk: $500 voucher. The total recommended retail prize pool value is $3,637.98.

The winner will be notified via email and must claim their prize within 7 days of the notification. If the prize is not claimed within this period, the winner will forfeit the prize, and Milly + Coup reserves the right to select an alternative winner or dispose of the prize at its discretion. 

The prizes are as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute, cancel or change terms, including the prize without giving notice. Prizes will be distributed directly from each participating brand to the winner.

Privacy Policy

Any personal data relating to the winner or any other entrants will be used solely in accordance with current Australian data protection legislation. Milly + Coup may disclose the personal information of winners to third parties, including prize suppliers and service providers, for the purposes of administering the promotion and facilitating prize fulfilment. By entering this competition, you consent to the collection of your personal information, which may be used for the purpose of administering the competition, prize fulfilment and contacting you with marketing material from Milly + Coup, Chekoh Baby, Mammae, Foraged for You, Made to Milk, Moolk, and The Whole Bowl Co.

You can unsubscribe from these communications at any time by following the unsubscribe instructions provided in any marketing email or SMS.

Indemnification and limitation of liability

BY ENTERING THE COMPETITION, EACH ENTRANT AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS MILLY + COUP, META AND ITS PLATFORMS, ADMINISTRATORS, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES,

REPRESENTATIVES AND AGENTS FROM ANY LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM THAT ENTRANT’S

PARTICIPATION IN THE COMPETITION AND THE ACCEPTANCE, USE OR MISUSE OF ANY PRIZE THAT MAY BE WON. MILLY + COUP DO NOT MAKE ANY WARRANTIES, EXPRESS OR IMPLIED, AS TO THE CONDITION, FITNESS OR MERCHANTABILITY OF THE PRIZE. MILLY + COUP, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS DISCLAIM ANY LIABILITY FOR DAMAGE TO ANY COMPUTER SYSTEM RESULTING FROM ENTERING THE COMPETITION. MILLY + COUP IS NOT LIABLE FOR ANY LOSS, DAMAGE OR INJURY SUFFERED (EVEN IF CAUSED BY NEGLIGENCE) AS A RESULT OF THE WINNER ACCEPTING OR USING THE PRIZE (OR BOTH), EXCEPT FOR ANY LIABILITY THAT CANNOT BE EXCLUDED BY LAW. MILLY + COUP IS NOT RESPONSIBLE OR LIABLE FOR ANY LOSS, DAMAGE OR INJURY SUFFERED BY ANY WINNER AS ARISING FROM, OR IN CONNECTION WITH THE PRIZE.